Key Takeaways
As the debate around sunscreen heats up, fueled by misinformation and skepticism around commonly used chemical sunscreen ingredients, a new tool by Haut.AI aims to show the consequences of using and not using sunscreen. Launched just in time for July’s UV Safety Awareness Month, Haut.AI's SPF Truth Booth is the first-ever generative AI-powered sunscreen simulator that allows users to see decades of UV damage on their face in just seconds. Most consumers know sunscreen is important shown through the popularity of other tools like the Visia Skin Analysis System, but with the SPF Truth Booth, they can see why sunscreen use matters even years in the future.
How Does the Truth Booth Work?
Haut.AI's SPF Truth Booth offers personalized, hyperrealistic visualizations of skin changes caused by UV exposure. Consumers who upload a selfie can view side-by-side simulations of their skin up to ten years from now—both if they used or skipped sunscreen application. The difference, as users will see, is stark. The SPF Truth Booth is powered by Haut.AI’s SkinGPT engine, which analyzes individual skin features—such as texture, pigmentation, and elasticity —to project scientifically accurate changes over time.
“Consumers are done with vague claims about product efficacy,” Anastasia Georgievskaya, CEO of Haut.AI, said in a press release. They don’t just want to hear about the science—they want to see it.”
As part of this campaign, Haut.AI also released the SPF Protection Power List, a science-backed ranking of the 100 most popular sunscreen formulas on the market. Using the company's proprietary SPF formulation analysis framework consisting of several testing factors ranging from enviornmental safety to hydration agents and filter type, the list highlights the sun protection products that provide the best defense against UVA and UVB exposure.
Haut.AI’s Top 5 Best Graded Facial Sunscreens:
Some others include Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Broad Spectrum, Paula's Choice RESIST Anti-Aging Moisturizer, Prequel Solar Shade Sunscreen, Supergoop! Protec(tint) Daily SPF Tint (SPF 50), and The Ordinary Mineral UV Filters SPF 30.
Georgievskaya tells BeautyMatter that she hopes the SPF Truth Booth “helps shift how the skincare industry communicates product effects. Instead of relying on stock before-and-after photos, we want people to have tools that actually show how a product might work on their skin.” Although the topic of sun protection is popular, it’s importance can go unrecognized by those who can’t see the effects of sun damage visibly.
“What the SPF Truth Booth does is let you see a version of your future self—with and without daily SPF use. That visual contrast helps people understand the difference daily protection can make.”
Although dermatologists recommend using a broad-spectrum SPF daily, some individuals still minimize the long-term effects of sun exposure and damage. To combat this, the Truth Booth was launched during UV Safety Awareness Month, a national initiative aimed at promoting the use of sun protection and preventing skin cancer. Interest in sunscreen usage and the effectiveness of sunscreen has become increasingly popular among Gen Z and millennials, fueled by skincare content and growing skepticism around beauty marketing claims.
Eighty-seven percent of young skincare purchasers trust evidence that products work over influencer endorsements, according to Circana. The SPF Truth Booth combines science and accessibility, making it easy for users to understand and meet the needs of many young skincare buyers.
